Traditional retail has experienced a seismic shift over the last few years as more and more shoppers go online, forcing retailers to boost and optimize their digital presence. There's no space more poised for a shakeup than grocery stores. Once immune to the online trend, more companies, including Amazon.com, are pushing into this space. A…
Theresa O'Neil
Today’s consumers have nearly endless choices when it comes to shopping. In order to compete — and win — in this increasingly competitive marketplace, it’s critical for brands and retailers to provide consumers with the information they’re looking for when researching and purchasing products, including reviews, photos and videos submitted by others like them. There…
When it comes to e-commerce, it seems to be Amazon.com vs. everyone else. Amazon’s dominance is well documented; it has more than 300 million active users who rely on the site for everything from everyday essentials to TVs. In addition to changing the shopping experience, Amazon has changed shopper expectations. Amazon’s customers have come to…
Today’s consumers have near-limitless options when it comes to researching and purchasing products. E-commerce giants like Amazon.com — equipped with a variety of products, ratings and reviews, and competitive shipping rates matched by few — have wide appeal for information-hungry consumers. However, smaller merchants shouldn’t give up hope. By leveraging user-generated content (UGC), including ratings…
Brand advocates are retailers’ best friends. They’re highly vocal, influential consumers, and their opinions carry weight. Loyalists are known to rave about the products they love (and love to hate) on social media pages and, most importantly, on brand and retailer websites via ratings, reviews and Q&A. Reviews play an important role in the consumer…
Consumers rely on ratings and reviews to provide them with the information they need to make purchase decisions. In fact, more than 86 percent of shoppers deem reviews an essential part of their purchase process. And while ratings and reviews influence purchases made across a variety of categories, their importance is growing in the apparel…
When it comes to making a purchase, consumers want to be able to easily access detailed product information both online and in-store, and they want to use technology to make this happen. While consumers have been accessing product information online for more than a decade, PowerReviews found that around 70 percent of shoppers want access…