Theresa McEndree

Theresa McEndree

Theresa McEndree is vice president of marketing at Blackhawk Network, a global industry leader in gift card sales and branded payments, delivering branded payment programs to help meet today’s most challenging business objectives.

How Strong 2019 Holiday Gift Card Sales Will Kick-Start the Economy in 2020

With the holiday 2019 season in the rearview, now’s the time for retailers and marketers to reflect upon key trends that emerged during a wildly successful shopping season — and leverage those takeaways to kick off a profitable 2020. Despite debate early on about the impact of political issues (e.g., Chinese tariffs) and the fewer…

Nearly Every Shopper Will Look for Deals This Holiday Season — And Not Out of Necessity

Shopping isn’t what it used to be … it’s better. Smartphones and instant access to deals via thumb swipes and mouse clicks have perpetuated deal-seeking behavior and have turned everyone (including millennials) into professional shoppers and deal seekers. Consumers now have an emotional and habitual propensity to stretch their dollars and maximize purchase value —…