Tejas Manohar
Tejas Manohar is the co-founder/co-CEO of Hightouch. Prior to founding Hightouch, Tejas was an early engineer at Segment, the leading company in the Customer Data Platform (CDP) space that was acquired by Twilio for $3.2B. At Segment, Tejas realized that many of the challenges of building a best-in-class CDP would be better solved on top of the data warehouse and a modern data stack and hence, he founded Hightouch. When Tejas isn’t thinking about data, he likes running and playing competitive table tennis.
Retailers are spending more than ever to win repeat customers, but many are losing ground. As consumer expectations evolve, traditional loyalty strategies are falling short. Every year, the data gets more grim: 61 percent of consumers say they’re less loyal to brands than they were just a year ago; 77 percent of Gen Z shoppers…




