Susan McReynolds

Susan McReynolds

In the role of retail strategy manager for CenturyLink (NYSE: CTL), Susan McReynolds works with customers, analysts, and industry leaders to keep a pulse on the IT trends and challenges facing today’s omnichannel retailers. Susan provides thought leadership on topics related to cybersecurity, digital transformation and next-generation networking strategies to help retailers keep pace with change. Prior to joining CenturyLink, Susan helped guide national and global athletic brands in developing custom visual merchandising programs. She received both her MBA and undergraduate degrees from the University of Colorado at Boulder.

About CenturyLink
CenturyLink (NYSE: CTL) is the second largest U.S. communications provider to global enterprise customers. With customers in more than 60 countries and an intense focus on the customer experience, CenturyLink strives to be the world’s best networking company by solving customers’ increased demand for reliable and secure connections. The company also serves as its customers’ trusted partner, helping them manage increased network and IT complexity and providing managed network and cyber security solutions that help protect their business.

It’s Time to Rip Off the Omnichannel Band-Aid and Rethink Retail

Let’s face it: omnichannel was a cool buzzword 10 years ago. With the acceleration of disruption and change, being “omnichannel” isn’t going to bridge the gap between tomorrow’s leaders and laggards. Nordstrom is a notable example of a retailer with a forward-thinking approach. I worked there in 2008, so I can attest that Nordstrom was…

How Retailers Can Protect Consumer Data

Customer information yields incredible power for today’s data-driven retailers. Yet with growing volumes of individual consumer data flowing across the network, cybercriminals are eager to exploit both online and offline vulnerabilities. Customer relationship management (CRM) analytics platforms fuel highly personalized, targeted marketing campaigns and programs, driving top-line and bottom-line results. But whether it’s being transported…

Don’t Go Dark: How Retail IT Professionals Can Maintain Traction

In today’s retail environment, embracing digital transformation isn’t a choice — it’s a requirement. Future-proofing networks is the only way to stay competitive these days, and those not already optimizing the digital journey will be disrupted. Beyond the retail apocalypse headlines — which are misleading, by the way — network inefficiencies affect today’s bottom line, too. Recent…