Susan Ganeshan

For years, preparing for the holiday shopping season meant launching bigger campaigns, promoting earlier, and ensuring inventory could keep pace with demand. Today, artificial intelligence is changing what peak season readiness requires. Consumers now move seamlessly between social media, e-commerce, reviews, and customer service before deciding whether to make a purchase, creating more opportunities for…

This holiday season, the boldest campaigns won’t come from celebrities or brand spokespeople. They’ll come from customers. Shoppers are scrolling faster, comparing deals in real time, and increasingly skeptical of polished creative. What they trust are the voices of real people sharing their thoughts and opinions on your products and services. The numbers make clear…

It’s no surprise that consumers are becoming more reliant on generative artificial intelligence tools. The emerging technology is rapidly becoming a go-to solution for everyday tasks, from managing schedules and paying bills to serving as an expert shopping companion that can find products and scope out deals. A recent survey of nearly 900 consumers conducted…