Suman Mahalanabis

Suman Mahalanabis

Suman Mahalanabis is Director of Product Management, Digital Software & Solutions Group at Tata Consultancy Services, an IT services, consulting and business solutions organisation that has been partnering with the world’s largest businesses in their transformation journeys for the last 50 years.

Discover Customer Personas, Don’t Build Them

Netflix’s celebrated “recommendation engine” understandably gets considerable attention. Yet what's little known is that Netflix appeals to viewers not just by suggesting titles, but by showing each subscriber different cover art of the same title that are most likely to appeal to them. With a score of different covers emphasizing one aspect of a movie…