Suhas Sreedhar

Suhas Sreedhar
What Millennials Want

Retailers tend to treat millennial shoppers with a kind of anthropological obsession. This generation, which at first glance, seems to defy conventional consumerist behavior, is varyingly described as whimsical, idealist, flashy, hip and self-obsessed. It seems like part of the reason for this “exotic” characterization is that the rise of millennials has also coincided with…