Steve Klinetobe

Steve Klinetobe
Steve is the mastermind behind Netrush’s creative teams, leading the direction of the company’s Studio teams. Connecting the dots between creativity, storytelling, and data— Steve supports brands by helping them extend their stories and brand identity to the Amazon marketplace. He has over two decades of experience leading companies and directing campaigns for clients including Microsoft, HP, Disney, Nike, and Sony.
Robot and the Human

Big data is dumb. (oooh ... this guy is being provocative) OK, I’ll back off that statement a bit by saying: Big data is ambivalent. I’m picturing a giant robot with a stream of data flowing from its mouth. And below, marketers hoot and cheer and slosh around in a lake of information. But soon,…