Steve Carlin

Steve Carlin

Steve has built a steady career in commercializing and scaling brands and business and is an advisor to more than a half dozen startups. He has held leadership positions at companies such as, P&G, Ubisoft, and Facebook. Most recently, he was President and Chief Strategy Officer at SoftBank Robotics, for which he led the go-to-market strategy for its retail-facing autonomous solutions.
RMNs' $100B Blindspot: Solving Attribution in Physical Stores

Retail media networks (RMNs) have become one of the fastest-growing segments in advertising. In the United States alone, brands are expected to spend $62 billion on retail media in 2025, according to eMarketer. This includes all advertising sold by retailers across their online platforms, mobile apps, and in-store digital screens. Yet according to Oliver Wyman,…

2017 Holiday Season Predictions for Retailers

The holiday shopping season typically generates around 20 percent of the average retailer’s annual revenue, but 2017 is difficult to forecast. Consumer confidence has increased, but continued economic and political instability could dampen shopper enthusiasm. In spite of potential instability, there are holiday shopping trends to expect as we move from Black Friday to year…

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