Stefan Tauber

Stefan Tauber
Time to Switch On? How Activations and Events Can Propel the Omnichannel Experience

By design, an effective omnichannel journey allows consumers to seamlessly navigate familiar avenues such as online, social and in-store on their way to checkout. But is this truly enough to create an impact with customers, convey your brand message and build sales momentum? At a time when traditional ad spending is in decline and consumers’ desires…