Sonja Keerl

Sonja Keerl

Sonja Keerl brings to Constructor a deep understanding of the ecommerce and retail landscape. Keerl co-founded the MACH Alliance in June 2020 and served as President until July 2022. The MACH Alliance helps enterprise organizations navigate the changing modern technology landscape. The alliance guides businesses to explore the advantages of open tech ecosystems that are microservices based, API-first, cloud-native SaaS, and headless. Constructor is a part of the MACH Alliance and Keerl remains a member of its advisory board.
The C-Suite is Missing the Mark on Their Digital Merchandising Strategies

Retail leaders experienced a wake-up call in 2020. While most had started considering increasing digital experiences, such as a zero-cookie approach to e-commerce and consumer personalization, the majority of retailers still considered it as “nice to have,” widening the gap between digital leaders and digital laggards. Customers today are omnichannel and there's no sign of…