Sisi Zhang

Sisi Zhang

Sisi Zhang is chief data and analytics officer at Razorfish where she focuses on business impact with data-driven offerings, implementing standardization processes, elevating data instrumentation capabilities to simplify client needs, and empowering her team’s niche and rich expertise. She has been with Razorfish for 12 years, in which she has expanded the company’s data and analytics capabilities, overseeing a team of more than 150 data professionals.

E-Commerce

The Walled Gardens of Social Commerce

February 15, 2024 at 8:02 pm

Shopping + social platforms = social commerce. It’s not a new concept in other parts of the world; as of 2022, over 70 percent of Asian consumers, specifically in Thailand, China, and Vietnam, had shopped on social media platforms. To put this into perspective, just 36 percent of U.S. internet users are social buyers, meaning…