Shidan Gouran

Shidan Gouran
Attention Retailers: Blockchain Technology Will Disrupt the Loyalty Industry as You Know it

More than 75 percent of U.S. adults participate in customer loyalty programs, including those offered by credit card companies, hotel chains and retailers. However, over 50 percent of loyalty-accumulated rewards are never redeemed. This poses a problem for retailers and merchants, as loyalty programs now result in account inactivity and low redemption rates. Which begsā€¦