Sherry Frey

Sherry Frey

Sherry Frey has more than two decades of industry experience and is a recognized thought leader on health and wellness shopping and consumption trends. With a background in marketing, market research, innovation and consulting, Frey shares a view that extends beyond personal health and wellness and into the health of the planet. 
Growing Shopper Loyalty Through Product Attribute and Sales Data 

As consumer packaged goods (CPG) brands and retailers strive to strengthen their relationship with the consumer, particularly in a retail climate increasingly affected by inflation and supply chain issues, there are two converging trends to consider — enriching the omnichannel shopping experience and meeting specific consumer need states in new ways.  These aren’t new trends, but…

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