Sherene Hilal

Sherene Hilal

Sherene Hilal is the senior vice president of product marketing and business operations at Bluecore, the personalization solution of choice for the world’s fastest growing retailers.

In this role, Sherene leads the commercialization of products and business operations, with a focus on enterprise readiness, pricing, packaging, and the market. Previously, Sherene was the vice president of product marketing at Curalate, a content intelligence platform that makes images shoppable. Prior to Curalate, she served as the senior director of outbound product management for BlueKai (and later Oracle, following the company’s acquisition), where she defined and developed the “Data as a Service” category. Sherene holds a Master’s Degree in Applied Math and Systems from Columbia University and a B.S. in Applied Math from Cornell University.

The Gift That Keeps on Giving: How D-to-C Brands Can Keep New Holiday Customers Coming Back for More

Direct-to-consumer (D-to-C) retailers are officially gearing up for the most profitable time of the year. D-to-C has historically referred to just digitally native brands, but it now applies to every brand that's directly marketing to consumers to drive online revenue. While creative gift-giving campaigns geared toward customer acquisition tend to take center stage, D-to-C retailers…