Shelley Schmidtlin

Shelley Schmidtlin

Shelley Schmidtlin is the Director of Enterprise Marketing at CleverTap.

How Retail Marketers Can Ease Holiday Shopping for Consumers
December 14, 2021 at 7:33 pm

We’re almost two years into the pandemic, and the global supply chain is still a mess. Nike is warning of shipping delays until next year; Costco has started to limit purchases again; Ikea, Walmart, and Home Depot are buying their own containers and chartering vessels to combat shipping bottlenecks. Everywhere they look, consumers are being inundated with headlines warning of…

The 5 Commandments of an E-Commerce Return Policy
October 27, 2021 at 10:10 pm

E-commerce is hot. In fact, U.S. consumers spent a total of $861 billion online in 2020 alone, which was a 44 percent increase from the year prior. However, this also meant that returns from those e-commerce purchases rose 70 percent year-over-year (YoY) in 2020. Which begs the question: How different is the e-commerce return rate…