Shawn Schwegman

Shawn Schwegman

Shawn Schwegman is the Co-Founder and Chief Strategy Officer at DemandJump. Shawn has previously worked with, ChaCha, Sally Beauty, Target, NewEgg, eToys, Cisco, Costco, and more.

Location Still No. 1 When it Comes to Digital Marketing Spend

JPMorgan Chase is a big company and a household name. Last year, it learned that only 3 percent of websites it was placing ads on were leading to activity beyond impressions. JPMorgan Chase was running ads on 400,000 websites; now it's down to just 5,000 and it's seeing the same results. But how, and why?…

Marketers Using Military Strategy for Customer Acquisition

Military strategies aren’t exactly the first thing you think of when you think of marketers. However, the flank military strategy is what marketers at some of the top e-commerce companies in the world are using for customer acquisition. This strategy refers to a concentrated movement where someone surrounds a particular area to achieve an advantageous…