Sharon Neuenfeldt

Sharon Neuenfeldt
Seven Tips to Stem Losses from Unaccounted Movers

Each year, direct mailers lose millions of dollars due to a seemingly uncontrollable problem: unaccounted for movers. The U.S. Postal Service reports that 14.2 percent of Americans move to a new address each year. Of these movers, approximately 10 percent to 20 percent never report their new address to the USPS. The losses add up quickly, even from one mailing. There’s the expense of printing and mailing an undeliverable piece as well as the lost sales from the relocated buyer. For a mailing of 1 million pieces that costs $0.55 each and nets $2.50 in revenue per piece, the losses can total more than