According to industry research, 91 percent of smartphone or tablet m-commerce consumers expect to make purchases via a mobile app this holiday season, which is a 14 percent increase over last year. Additionally, 96 percent of mobile consumers plan to use apps to research products, demonstrating the important role that mobile apps play during the holiday season. In order for retailers to maximize sales opportunities during the holiday season, it's important that they leverage mobile marketing opportunities. Here are four practical tips for consumer-friendly mobile marketers on how to sell more during the 2014 holiday season:
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