History tells us that until a consumer hits “Buy,” they can easily change their mind or a competitor could snatch them away. At every step of the customer journey, a dozen brands are competing for their attention. That’s why you need to do everything you can to nudge potential customers along the path to purchase.…
Sean Reiter
As the saying goes, “necessity is the mother of invention.” Well, a whole lot of our necessities were compromised over the past year. And though the world is finally, mercifully, beginning to see light at the end of a long, dark tunnel, there's no demise in sight for the ingenuity and inventiveness that exploded in…
You work hard to make sure your brick-and-mortar stores deliver a consistent experience from store to store. When you take your products online, creating that consistent experience is just as important — but it looks a little different. Each product page on every retailer’s website represents a unique touchpoint your customers can have with your…
