Consumers and brands continue to reap the rewards of loyalty programs. However, experience matters more to today’s members than earning points and cashing them in, according to the ninth annual Loyalty Report by Bond Brand Loyalty. The global study, conducted in partnership with Visa, surveyed more than 55,000 consumers in 20-plus markets and assessed approximately…
Scott Robinson
“To fee or not to fee?” will be the question many retailers ask themselves this year, as paid loyalty programs steadily take hold. While the paid model isn’t new — Costco is a pioneer in this space and game-changer Amazon Prime launched back in 2005 — more retailers are viewing pay-to-play as a compelling option for…
As increasing returns inspire U.S. companies to spend over $2 billion a year on loyalty programs, competition to keep members engaged