Scott Robinson

Scott Robinson

Scott Robinson is vice president of design and strategy at Bond Brand Loyalty, a global customer experience marketing, management and measurement company that specializes in building brand loyalty for the world’s most influential and valuable brands.

Scott Robinson leads Bond Brand Loyalty’s Loyalty Consulting & Solutions discipline and is our thought leader for consumer loyalty strategy engagements. His focus is enabling clients with the best possible solutions for their specific objectives and environments, and ensuring Bond maintains market leadership in terms of loyalty and CRM innovation, technique and approach.

Scott has over 10 years’ experience designing, implementing and optimizing large-scale loyalty and CRM programs, and helping clients understand how to use them as stepping stones for inspiring powerful relationships with their customers. Along with his strong experience across a number of industries, including consumer retail and financial services, Scott brings a highly disciplined analytics approach to strategy development for clients.

Earlier in his career, Scott launched and developed our Consumer Insights and Strategy Group, and spearheaded the development of the CRM principles and techniques, campaign management protocols and consumer data-driven strategy development tied to some of North America’s most celebrated loyalty programs. Scott’s current focus is the intersection of marketing and neuroscience, through his involvement with The Maritz Institute. Scott is frequently called upon to comment in the media, and is a frequent speaker at industry events including conferences by Loyalty360, eTail, CMO Exchange, CMA and AMA. Scott holds an MBA from the Richard Ivey School of Business at the University of Western Ontario.

Experience Matters Most to Loyalty Program Members

Consumers and brands continue to reap the rewards of loyalty programs. However, experience matters more to today’s members than earning points and cashing them in, according to the ninth annual Loyalty Report by Bond Brand Loyalty. The global study, conducted in partnership with Visa, surveyed more than 55,000 consumers in 20-plus markets and assessed approximately…

Paid Memberships Are the New Loyalty in Retail

“To fee or not to fee?” will be the question many retailers ask themselves this year, as paid loyalty programs steadily take hold. While the paid model isn’t new — Costco is a pioneer in this space and game-changer Amazon Prime launched back in 2005 — more retailers are viewing pay-to-play as a compelling option for…

5 Ways to Keep Loyalty Members Engaged

As increasing returns inspire U.S. companies to spend over $2 billion a year on loyalty programs, competition to keep members engaged