Scott Robinson

Scott Robinson
Paid Memberships Are the New Loyalty in Retail

“To fee or not to fee?” will be the question many retailers ask themselves this year, as paid loyalty programs steadily take hold. While the paid model isn’t new — Costco is a pioneer in this space and game-changer Amazon Prime launched back in 2005 — more retailers are viewing pay-to-play as a compelling option for…

5 Ways to Keep Loyalty Members Engaged

As increasing returns inspire U.S. companies to spend over $2 billion a year on loyalty programs, competition to keep members engaged