Scott Morris

Scott Morris

Scott Morris is VP of Integrated Marketing at Zendesk, a customer support ticket system and sales CRM software company.

Love it or Leave it? Lessons in Marketing for Real (and Retail) Holidays like Valentine’s Day

With Valentine’s Day right around the corner, many businesses are slashing their prices and sweetening up their deals to gear up for another unofficial retail holiday. In 2019, the National Retail Federation reported that Valentine’s Day sales totaled an all-time high of $20.7 billion. Although department stores slightly edged internet sites, 27 percent of consumers…