Scott Moore

Scott Moore

Scott Moore is Global SVP of Marketing and Creative Content at Mood Media, the world’s leading in-store media solutions company dedicated to elevating the Customer Experience.

Scott is based in Austin TX, and is passionate about the current evolution of Customer Experience.

Prior to joining Mood, Scott spent over 20 years in the advertising agency world. Over the course of his career, he’s worked at major ad agencies in LA, San Francisco, New York and Austin, and has created award-winning campaigns for a wide range of clients including AT&T, Caesars Entertainment, Louis Vuitton, Old Navy, PetSmart, Revlon and Tommy Hilfiger, just to name a few.

While his work has crossed a variety of categories, he has a particular interest in all things retail.

Enjoyable Sensory Experiences Drive 9 Out of 10 Shoppers Back Into Stores

It’s no secret that with the advent of the internet and online shopping, today’s consumers have access to more information and more options than ever before, and are actively making decisions across online and offline channels. This reality makes it that much more important for brands to create compelling, personalized experiences in their brick-and-mortar stores…

The State of Brick-and-Mortar Retail in 2017

To better understand what influences consumers’ decisions to choose brick-and-mortar over online shopping, Mood Media conducted a quantitative study, probing over 11,000 consumers across nine different countries. We wanted to understand what consumers like (and dislike) about the in-store experience, and what motivates or influences them within the space. Seventy-two percent of Americans cite the…

Why Consumers Increasingly Crave Tangible Touch Over Touchscreens

We’ve all heard talk about the pending death of brick-and-mortar in the digital age. We’re certainly seeing declines in an overpopulated retail marketplace as consumers grow more comfortable shopping online. In fact, in the fourth quarter of 2016, about 9.5 percent of all retail sales were transacted online. However, rather than experiencing a full-fledged extinction…