Scott Hirsch

Scott Hirsch

Scott Hirsch, CEO of Media Direct, is an internet marketing pioneer widely recognized as an expert in e-commerce and the online marketplace.

4 Key E-Commerce Trends Ahead of COVID-19 Christmas

I know we were all hoping the worst of the COVID-19 pandemic would be behind us by now, or at least things would be tapering off. Yet, it looks like we’re still unfortunately in the thick of it. There are a few bright spots, however: film crews have resumed production in California with state-designated safety protocols, and…

ROI for Apps: Return on Interesting

Apps are the fastest growing consumer segment in the history of commerce. On average, 2,000 mobile apps are published every day. It’s clear that savvy marketers in 2012 are going to jump on the explosive growth. More consumers are joining the apps revolution and smart businesses are discovering the free tools available to get them involved and noticed.