Scott Clarke

Scott Clarke

Dr. Scott Clarke, Vice President, Consumer Product Industry Lead at Publicis Sapient, works with Fortune 500 companies across the retail and consumer products industries to help them understand and respond to the opportunities and threats posed by digital disruption, helping transform companies into digital businesses.

Scott is a leading consultant, speaker, and author in the areas of customer experience management, business analytics, digital transformation, and marketing, sales and service effectiveness. He brings over 25 years of international, cross-industry consulting experience, helping organizations grow and innovate by understanding the ramifications of sociological and technological change and how this affects relationships with their customers and creates opportunity for competitive advantage. He has worked extensively on issues of customer experience strategy and design, competitive positioning, new business models, product and service innovation, operational and cost improvement, and enterprise transformation.

Before joining Publicis Sapient, Scott led global consulting practices for a number of leading professional service organizations including PwC, IBM, Capgemini, Gartner, and most recently Cognizant Technology Solutions, where he served as Chief Digital Officer and Global Consulting Leader for their Retail, Consumer Goods, Travel and Hospitality Industries. He prides himself on being able to work with clients across many environments to optimize business value from emerging technologies.

Amazon’s Alleged Use of Seller Data Strengthens the Case for CPG Brands to Go D-to-C's alleged use of seller data to create competing products further highlights the growing need for CPG companies to implement direct-to-consumer (D-to-C) strategies and take back control over their own future. The debate over whether to go D-to-C has raged across the CPG landscape for a number of years. Those CPG companies that have stood up…

How Consumer Product Brands Are Achieving Purpose by Aiding the Fight Against COVID-19

In an effort to help French health authorities fight the spread of COVID-19, LVMH, the parent company of luxury brands including Louis Vuitton, Guerlain, Dior and Givenchy, announced that it will repurpose three of its cosmetics factories in France to manufacture hand sanitizing gel. The company plans to produce as much as 12,000 tonnes a…