Sarah Rasmusen

Sarah Rasmusen

Sarah Rasmusen is the Chief Customer Officer for Lands’ End. Sarah is responsible for leading customer experiences, including core, retail, business to business and international as well as to drive strategies to enhance customer-facing capabilities across all Lands’ End selling channels. She is responsible for accelerating the immediate growth and refining the strategic long-term vision, while ensuring the entire company is effectively focusing on the priorities in our customers’ lives.

Prior to joining Lands’ End, Sarah served as vice president of digital merchandising, optimization and analytics for Kohl’s Department Stores for six years. All told, Sarah has over 20 years of leadership roles in technology development, digital merchandising and consumer web strategy.

Sarah received her Bachelor of Science, Technology and Society from Stevens Institute of Technology in Hoboken, N.J.