Saoirse Hinksmon

Saoirse Hinksmon

Saoirse Hinksmon is a Digital Content Marketing Manager atĀ SmartBear, a software company that provides testing, monitoring, and developer tools.

Analyzing Black Friday and Cyber Monday Disasters
November 30, 2018 at 12:28 pm

Thanksgiving weekend has evolved into the biggest shopping days of the year, with Black Friday and Cyber Monday deals enticing people to purchase gifts early as well as items they’ve been coveting for months. This year, Black Friday online sales soared to $6.22 billion in the U.S., a 24 percent jump from a year ago…

8 Rules to Avoid a Manic Cyber Monday
November 19, 2018 at 2:24 pm

Risking website performance is simply not an option. We’ve crafted a list of dos and don’ts for Cyber Monday.

4 Ways Retailers Can Benefit From Amazon’s Prime Day Outage
July 19, 2018 at 12:07 pm

It’s no surprise that shoppers get excited to fill their carts, check out, and have exactly what they want delivered to their doorstep — all for a fraction of the normal cost and in less than two days. One of the most hyped sales events of the year, Amazon Prime Day, is the retailer's biggest…

Stop Building an Omnichannel House of Cards
April 3, 2018 at 10:21 pm

Since 2014, retail e-commerce sales have increased by over 70 percent, amounting to over 10 percent of the share of total retail sales this year. In fact, when e-commerce first began to gain traction, most people believed this was unequivocally the future of retail. However, we’re beginning to realize that the future for retail is…