Sam Pettinati

Sam Pettinati

Sam Pettinati is a Senior Solutions Analyst at Sidecar. He supports the analysis of retailers’ advertising accounts to identify go-forward strategies that drive better performance. Sam also drives internal initiatives at Sidecar to enhance its data-driven technology solutions for retailers. Brands of all sizes and verticals work with Sidecar to achieve performance marketing excellence. Sidecar’s proprietary technology, combined with years of performance marketing expertise, help its customers unlock the full potential of today’s most powerful search, shopping, social, and marketplace channels.
What Average CPC Tells Us About Retail Ad Performance on Google, Facebook and Amazon in 2020

Retail marketers will all agree: facing less competition while engaging more shoppers is an ideal scenario. That was the incredibly unique situation many retail marketers faced at the start of the pandemic in 2020, according to cost-per-click (CPC) trends my company, Sidecar, culled from Google Ads, Facebook, Instagram, and Amazon.com. After the pandemic hit, demand…