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From a revenue standpoint, what would you lose if your site was to go dark for 40 minutes? Where would your customers go? As we close the book on this past holiday season and look back on the e-commerce frenzy, I can’t help but reflect on this loss and how it might be avoided. To…
In the tradition of New Year’s forecasting, but firmly grounded in many of the on-the-ground developments we've been observing at Objectwave, we're predicting that three key trends will affect e-marketing strategy in 2016. First, Google’s Penguin 3.0 will force a further rethink in best practices for search engine optimization. Second, the personalization trend will deepen.…
E-commerce platform implementations are among the most hotly discussed investments in retail IT, and not surprisingly, there’s a huge amount of growth in this area. I want to explore what it takes for implementations to be completed with no delays or emergencies, and how some that need to be rescued from an emergency state can…
