Sai Koppala

Sai Koppala
Sai Koppala is the CMO at SheerID. Prior to SheerID, Sai led a variety of marketing and product teams at global software companies like Google and SAP as well as start-ups like Proximity (acquired by Apple) and Apigee (acquired by Google). Sai is an Electrical Engineer by training, with an MBA in Marketing from Kellogg School of Management, Northwestern University.
How Marketers Can Gather Zero-Party Data Through Promotions

Deal-based marketing has often been associated with competing for customers based on the lowest possible price point. Traditionally brands that needed to sell products or tickets in a hurry partnered with deals sites to move these items at a large discount. However, this model doesn't maximize the potential value of deal-based marketing. During the past…

3 Ways Retailers Can Gather, Harness and Effectively Use Zero-Party Data

Much of the conversation about how marketers can collect, harness and effectively use zero-party data focuses on brands, which struggle to gather it, or information consumers proactively provide, because businesses rarely maintain direct relationships with customers at scale. Retailers face an entirely different challenge: an abundance of consumer touchpoints and a massive amount of data…

How Zero-Party Data Improves on the Promise of First-Party Data

Privacy changes have forced marketers to consider how they can consensually obtain consumer data, inspiring debate over whether zero-party data exists and how it differs from first-party data. While first-party data refers to information brands collect directly from consumers, zero-party data, as defined by Forrester, refers to information that consumers proactively and knowingly give organizations.…

Why May is the New Black Friday

When we think about big revenue-generating opportunities on the calendar, we typically focus on November and December, particularly Black Friday. But sales on Black Friday last year — both in-store and online — dropped below pre-pandemic levels. Heading in the opposite direction is May, which is quickly becoming one of the most important revenue-generating moments of the…