Ronn Torossian

Ronn Torossian

Ronn Torossian is CEO and Founder of 5W Public Relations, a top 10 independent, full-service PR agency in the U.S. known for cutting-edge programs that engage with businesses, issues and ideas.

He is a crisis management expert who has more than 20 years of experience working with national and international brands that go through disruptive and unexpected events that threaten to harm the organization or its stakeholders.

How the Retail Industry is Prepping for the Holiday Season

As we enter an unprecedented holiday shopping season, consumers are curious about how retailers plan to prioritize safety. The truth is, e-commerce is booming, and an attractive option for many shoppers. However, there are other ways that retailers can give their customers peace of mind. Display Your Cleaning Process According to a recent study, consumers…

What’s Next: Post-COVID Strategy for Retailers

As more and more states and cities inch toward a post-COVID existence, many considerations are falling on the shoulders of retailers. So much changed for people during quarantine, and how they shop is likely at the top of the list. Retailers, both online and brick-and-mortar, have to rethink their customer experience so that people are…

Will We Witness a Shift in Consumer Shopping Behavior Post-COVID-19?

It's no secret that COVID-19 has transformed how we communicate and interact with each other. Maintaining social distancing guidelines put forth by the CDC has shifted the way that we live our daily lives, but it's not limited to wearing masks and standing six feet apart. One of the most significant changes has been in…