Robert Tinterov

Robert Tinterov

Robert Tinterov is the CEO and Founder of Priceagent International AB. Robert has launched one of the most successful digital audio and video solutions companies in the Nordics, growing sales from 0 to 50 million USD in just four years. He was part of the internet group Spray, where he played a key role in scaling media businesses, and has held senior positions at multi-million-dollar companies across Europe and the US. In addition to his executive roles, Robert is a well-regarded speaker and regularly delivers talks and training sessions on growth and pricing strategy. www.priceagent.com

E-Commerce

Inflation Isn’t Your Real Problem. Pricing Inertia Is

July 16, 2025 at 5:03 pm

Retailers are feeling the squeeze. Costs are up across the board, from labor and materials to logistics, and with inflation lingering in many global markets (nearly 6 percent worldwide), the instinct is to brace for impact. But while inflation may be putting pressure on margins, it’s not the underlying issue. The real problem is how…