Robert Misasi

Local retailers face an uphill battle when competing against national brands. They simply don't have the money that the big guys do to spend on best-in-class marketing and business technology. In the last couple of years, however, many companies have started developing technology for small retailers that was once only available to large chains. Innovation in consumer financing technologies, payment card acceptance, e-commerce fraud prevention and loyalty marketing services is helping small businesses take on their larger counterparts.