Riikka Söderlund

Riikka Söderlund

Riikka Söderlund is the Marketing Director of Smartly.io, a website that automates every step of social advertising to unlock greater performance and creativity.

 

How an Online Retailer is Bracing for a World After IDFA

Since the first announcement in June 2020, online retailers have been preparing for the upcoming changes in IDFA tracking. Preparing for this has been a grueling process at times, where retailers must ensure that every aspect of their business is enabled to continue operations without significant risks to business once the upcoming iOS14 tracking changes…