Rico Andrade

Rico Andrade

Rico Andrade is vice president of marketing at Celigo, an integration platform for cloud-based applications. He is responsible for the company’s brand, messaging, demand generation, outreach programs, events, and communications.

Prior to joining Celigo, Rico was VP of Marketing at iCharts, significantly enhancing the company’s visibility and reputation inside the NetSuite ecosystem. He spent 13 years as the Executive Producer at Transvideo Studios, where he worked closely on marketing strategy with some of the biggest companies in Silicon Valley. In addition, Rico also ran his own consulting company, traveled the world teaching innovation and design as part of the Stanford d.school’s d.global initiative, and helped launch Unreasonable at Sea with the Unreasonable Group. Rico holds degrees in Computer Science and Communication from Stanford University.

Why Integration is Critical to Your Omnichannel Strategy

Until a few years ago, fine-jewelry maker Miansai sold most of its accessories wholesale to high-end retail department stores. As with many other brands and retailers, Miansai witnessed firsthand the decline of brick-and-mortar stores, and how they can’t compete with the convenience and variety of online shopping. To survive this brave new world, Miansai had…