I was observing a salesperson in a store where I was doing consulting not too long ago. This young lady was a very talented salesperson. She was neat, smiling with an almost contagious positive attitude — and that’s just for starters. After all, if we don’t like the person we're doing business with, we'll very rarely buy from that person. This salesperson was likeable. She had mastered the skills of listening attentively and gave strategic compliments in the most sincere of ways.