Rick Barber

Rick Barber

North American Industry Advisor, Fashion and Retail, SAP

Go Back to the Future: The Enduring Truth Behind Retail’s Digital Metamorphosis

The retail industry is at a crossroads with two very distinct paths. One road takes retailers to a future of rising popularity with new and exciting shopping experiences that fulfill customer needs and wants with personalized products and services. The other is wrought with a chaos of bankruptcies, store closures and obsolescence as retailers struggle…