Regina Ye

Regina Ye

Regina Ye is the CEO and Gen Z co-founder of Topsort. She is a serial entrepreneur, software engineer, and former e-Commerce vendor who is focused on democratizing retail media infrastructure. She founded Topsort after spending many tireless nights trying to understand Facebook and Amazon Ads while running the beauty ecommerce brand Zirui.

Marketing

How Retailers Can Maintain Independence as Amazon Expands its Retail Ad Service

March 19, 2025 at 4:58 pm

Big news came out of the Consumer Electronics Show (CES) this year with the launch of Amazon Retail Ad Service, offering up the marketplace giant’s retail media technology to retailers in beta. At first glance, it sounds exciting to adopt the same technology that’s enabled Amazon to secure exceptional advertising profits over the years. But…