Rebecca Brooks

Rebecca Brooks

Rebecca Brooks is an entrepreneur, columnist, and mother with 20 years’ experience in the market research industry. As Founder and CEO of full-service market research consultancy Alter Agents, she feeds her inherent curiosity by uncovering the complicated paths today’s consumers take to help clients make better decisions every day. Rebecca’s passion for creating a rich, energized, and balanced work environment – while delivering exceptional quality and value – has created a true culture of collaboration at her company. She is co-author of the shopper marketing book, “Influencing Shopper Decisions”, published in April 2022. Rebecca holds a B.A. in Anthropology from the College of William & Mary.
Where Are Shoppers Looking for Information in Stores?

Reaching your target consumers is a challenge. Shifting consumer behavioral patterns and new shopping channels have complicated how marketers and brands approach shoppers. And while e-commerce has taken a big bite out of in-store sales and partnered with the pandemic to fuel headlines about a “retail apocalypse,” shoppers still walk, in vast numbers, into physical…