Rasmus Skjoldan

Rasmus Skjoldan

Rasmus Skjoldan is chief marketing officer at Magnolia, a leading open source content management system used by retailers and e-commerce companies.

Rasmus works to lead global marketing, product management, analyst relations and UX. He brings a wealth of experience in the area of content hubs and omnichannel content management to the table. A former brand manager of TYPO3, Rasmus was user experience lead of the TYPO3 Neos open source project before running Cope, a Copenhagen-based content strategy consultancy.

The Pluses and Perils of In-House Retail Software

This year, Dick’s Sporting Goods is transitioning to in-house software across all of its e-commerce platforms. The effort echoes similar tech initiatives by Walmart and Home Depot, and has piqued the interest of retail and technology companies alike. But as the sporting goods giant shifts its nationwide online operations to self-built software, it risks diverting…