Brand loyalty isn't the be-all and end-all of e-commerce success. In today's digital marketplace, product content often clinches the sale. According to 1WorldSync’s 2023 Product Content Benchmark Report, 84 percent of online shoppers prioritize detailed product information over recognizable brand names. Overwhelmed with infinite options, consumers demand certainty before they commit. Artificial intelligence has burst…
Randy Mercer
Why is there such an emphasis on buyer personas today? Because buyer-driven websites are two to five times more effective and easier to use by their targeted audience. Studying and understanding buyer personas — research-based profiles depicting a target customer — helped 82 percent of companies connect with their customers and create an improved value…
Picture this: You need a new pair of running shoes so you visit a website to do a little research. Your screen fills with page after page of options. Before long, it’s information overload and you’re paralyzed by choice. You end up clicking on a pair from a brand you recognize. But that logo alone…
We’ve all found ourselves wandering through stores, browsing the shelves, picking up items to check them out and deciding which to buy — and which to put back. Digital shelves work the same way but in the virtual world. Shoppers rely on this collection of digital touchpoints to engage with brands and seek, research and purchase…
