Raj Nijjer

Raj Nijjer

Raj Nijjer is vice president of Brand Marketing for Yotpo, a leading eCommerce marketing platform based in New York. Yotpo’s solutions for reviews, user-generated content (UGC), loyalty, and referrals help brands accelerate growth by enabling advocacy and maximizing customer lifetime value. Prior to joining Yotpo, Raj spent over three years at Yext in multiple leadership roles through its IPO in 2017. Raj also spent over nine years at Godaddy in leadership roles launching innovative products with over nine patents issued and leading to a buyout, inclusive of an eventual IPO.

Raj received his Bachelors of Science degree in International Management and his MBA from the W.P. Carey School of Business at Arizona State University. In his free time, Raj is an avid angel investor and advisor to startups and founders.

Getting Ready for the E-Commerce Market Expansion Due to COVID-19

The coronavirus crisis has changed all aspects of shopping and e-commerce. In a short time, we've experienced the early rush on hand sanitizer to Amazon.com packages being a lifeline during quarantine. In an exclusive look at Yotpo’s aggregated e-commerce order trends, indexed to the week of Jan. 27, 2020, the signals are there of a…

Today’s E-Commerce Customer Loyalty: Designing Programs for Growth

Brand loyalty is a driving factor in today’s commerce. It affects where people shop, what they buy, and how much they spend. Yet customer loyalty is changing in today’s blended e-commerce landscape that combines traditional retail with direct-to-consumer. Customers are interacting with retailers differently, and businesses need to nurture, nudge and delight them. Retailers have…