Personalization might be the word of the year for retail marketing. As technology has evolved, retailers are now able to scale local promotions to maintain the reach that only national promotions in a bygone era of big TV commercial budgets and Times Square takeovers would have delivered. It’s widely known that consumer preferences have shifted…
Poornima Ramaswamy
Don’t let the hoopla fool you: brick-and-mortar retail is here to stay. This is particularly evident by the news that Amazon.com, the company that aimed to sell everything online, might build a chain of department stores. After numerous retailers announced their plans to close several physical locations, it seems the world’s largest e-commerce company will…