Phil Mininx

Phil Mininx
Ideas for Small or Start-up Catalogers (1,131 words)

By Phil Mininx Growing a new or small catalog takes time, energy, commitment, passion, risk and even a little luck. As it begins to grow, or hit some natural plateaus, there is often something fresh or innovative a cataloger can do to move the needle. Yet, many of these actions are not practiced by start-up or small catalogers because of the additional time or resources required, or simply because everyone has been too busy getting the business off the ground. However, if yours is a small- to medium-sized catalog, I encourage you to read the seven ideas below to make sure you're