Peter Gigliotti

Peter Gigliotti

Peter Gigliotti is an insights manager at KS&R, a marketing insights and consultancy firm that provides decision-critical data analysis to some of the largest and most influential global companies. As a member of KS&R’s Retail/E-Commerce team, he works closely with clients to execute both quantitative and qualitative research. Gigliotti has a BA in mathematics and statistics from S. John Fisher University and an M.S. in applied statistics from Rochester Institute of Technology.

Marketing, E-Commerce

The Promise of Perfect ‘Fits’

November 2, 2023 at 9:36 am

To understand the profound impact that generative artificial intelligence is having, and will continue to have, on online shopping, consider this simple question: When buying an article of clothing, which would you prefer — something off the rack or tailor-made? Undoubtedly, the latter option holds great appeal. This is where the exciting promise of generative AI…