Peter Curran

Peter Curran

Peter Curran is the chief product officer at Coveo. Over the years, he has worked across various eCommerce business models, categories, and company sizes. Peter co-founded and acted as President and Head of Sales for Cirrus10, a Web Content Management and Ecommerce Technology consultancy. Cirrus10 was acquired by Lucidworks in 2019. At Lucidworks, he served as GM of Commerce, SVP Go to Market, and CRO. Peter then managed his own strategic consulting firm, implementing various product discovery platforms. With 30 years of experience in enterprise technology, Peter has dedicated the last 15 years to enhancing product discovery across diverse industries, use cases, and platforms.
Artificial Intelligence (AI), E-Commerce
Commerce Isn’t Bad at Conversion; it’s Bad at Understanding Intent
August 3, 2026 at 3:21 pm

Retailers have spent the last two decades focused on conversion: driving more traffic, reducing checkout friction, tuning site search, and personalizing the experience. Those things still matter, they just don't answer the question that now decides whether many shoppers buy: What is the customer actually trying to accomplish? That's an intent problem. For years, e-commerce…

Management, E-Commerce
3 Digital Strategies for Socially Responsible Retail Brands
August 9, 2022 at 8:25 pm

Is this brand using sustainable business practices? Is this retailer aware of its social impact? What values am I supporting when I buy from this brand? Many of us have probably asked ourselves these questions before making a purchase. In fact, as of 2019, 70 percent of consumers take the social impact of a brand…