Perri Chaikof

Perri Chaikof

Perri Chaikof is the Director of Product Marketing at Ada, having joined as one of the first 20 hires and grown with the company from pre-series A to unicorn status. Described by her peers as Swiss Army knife, Perri’s has a proven track record in software sales, Voice of Customer advocacy, and team leadership. Perri is an innate problem solver and embraces new challenges – whether it be a business case, crossword, or sudoku puzzle.

BFCM Data Helps Retailers Prepare for Holiday Shopping Chaos

Black Friday/Cyber Monday (BFCM) is fast approaching, and retail/e-commerce brands are anxiously planning for what's sure to be another record-breaking year. Ada, a brand interaction platform, automated over 1.5 billion customer interactions last year and has drawn insights to help retailers gear up for the shopping season. Below are the top takeaways from Ada’s research.…