Is word of mouth marketing dead? Far from it. A recent survey of small business owners showed that over 63 percent of entrepreneurs considered it their most effective marketing channel, compared to social media (13.3 percent) and digital ads (6.3 percent). What exactly does “word of mouth” mean these days, though? With the pandemic accelerating our…
The spotlights are on, it’s time to impress. In a holiday season predicted to be one of the most competitive in years, retailers need to expand their social media horizon to maximize the number
As social media use in the online shopping realm is still a new concept, it's not surprising there have been growing pains. Too often online retailers jump into the social media fray without considering long-term strategic goals. Web-savvy shoppers see right through “salesy” status updates. If your company is looking to get involved in social media and create unique customer/brand relationships, Twitter, Facebook and a company blog are three options to consider.