Paula Drum

Paula Drum

Paula brings more than 20 years of experience leading digital technology and marketing teams, having held leadership roles at SouthernCarlson, Interline Brands, H&R Block, Wyndham Worldwide and Alamo Rent A Car/National Car Rental, prior to joining Newfold Digital’s senior leadership team. Drum is a digital veteran with a proven understanding of the digital revolution’s impact on consumer behavior, and she has led companies through the critical changes required to compete in today’s technology-centric world. Drum, a Florida native, holds a Master of Business Administration from the University of Florida Warrington School of Business and an undergraduate degree from University of Miami with a major in International Business and minors in Economics and Spanish.


Twitter: @pauladrum

Changing the Way Small Business Owners Think About Word-of-Mouth Marketing

Is word of mouth marketing dead? Far from it. A recent survey of small business owners showed that over 63 percent of entrepreneurs considered it their most effective marketing channel, compared to social media (13.3 percent) and digital ads (6.3 percent). What exactly does “word of mouth” mean these days, though? With the pandemic accelerating our…

Put Bloggers on This Year’s 'Nice' Holiday List

The spotlights are on, it’s time to impress. In a holiday season predicted to be one of the most competitive in years, retailers need to expand their social media horizon to maximize the number

Strategies to Drive Retail Traffic via Social Media

As social media use in the online shopping realm is still a new concept, it's not surprising there have been growing pains. Too often online retailers jump into the social media fray without considering long-term strategic goals. Web-savvy shoppers see right through “salesy” status updates. If your company is looking to get involved in social media and create unique customer/brand relationships, Twitter, Facebook and a company blog are three options to consider.