Patrick Viau

Patrick Viau

Patrick Viau is the chief revenue officer of Optable, a data collaboration and identity platform built for the advertising ecosystem in the age of AI. Patrick has 27 years of global enterprise sales, customer success, and marketing experience. He spent the first 19 years of his career at Oracle and SAP, where he held various leadership positions in North America. Patrick then joined high-growth startups, building go-to-market teams across industries worldwide, most recently at Rasa, a conversational AI company where he also served as CRO.

Artificial Intelligence (AI), Marketing

Agentic Collaboration: Why 2026 Will Redefine Publisher Operations

January 7, 2026 at 10:57 am

For retailers and publishers alike, the holiday season often exposes what’s working and what's not in digital advertising operations, often setting the stage for the year ahead. Campaign volume spikes, timelines shrink, and the pressure intensifies. But the real story isn't the holidays themselves; it’s about what these peak periods reveal about the industry’s operational…