Pat Petriello

Pat Petriello

Pat Petriello is Director of Amazon Strategy at Tinuiti. Tinuiti is the new name for Elite SEM and its recently acquired agencies CPC Strategy, Email Aptitude and OrionCKB. Tinuiti is a performance and data-driven digital marketing leader that helps clients Identify, Acquire, and Engage customers across the digital media ecosystem while their post-click solutions Retain and Reactivate consumers as they continue their digital journey.

COVID-19’s Impact on Amazon Sponsored Products

In April, Tinuiti released its Q1 2020 Amazon Ads Benchmark Report, which provided many actionable insights around COVID-19’s impact on Amazon advertising⁠, especially with Amazon Sponsored Products. The results come from anonymized data of over $400 million annual Amazon ad spend under Tinuiti’s management. Take a look at some key findings about upward trends surrounding…